If a tech company needs public relations they could
hire a tech pr. firm. These companies specialize in promoting tech companies by
any means they can. Usually they use tech to tell people about the company. By
using the web the firm helps to build awareness of this new tech company. They
help companies build their public platform and do what any pr firm will do for
their clients, except most of it is to use technology to advertise them.
On the other hand, a boutique pr firms will handle
more than just tech firms. This kind of agency will use media and reach out to
reporters so their clients will get the kind of coverage that will help them. A
boutique pr. agency works with anyone or any company who needs them to do
publicity. This kind of agency will work with all types of media outreach,
media planning and all kinds of communications services for both small and
large corporations. They create a campaign that is high powered and will touch
on all the various media at the same time to promote their clients in the best
way possible.
Many times tech pr agencies
will help to alleviate controversy within a company or build up a reputation.
Some use specially made videos to achieve their ends. The agency will work with
the company to do whatever needs to be done in all areas so that whatever the
client wishes will be done. Boutique pr. agencies come in all sizes, but mostly
they are small or medium. The larger ones have the capacity to do research for
their clients and therefore they can help more with branding and advertising.
The smaller ones can still help, because they work on targeting the most
influential people to spread the message. They use social media, journalists
and news media to help disseminate the information about their clients.
Tech companies as well as other companies use
boutique pr. agencies, because they afford them more variety in promoting their
businesses. However, if a company only wants to promote itself on the web using
a tech pr. firm would work. Advertising a new blog or a new website for a tech
company can easily be done by tech pr. firms. Tech pr. firms understand how to
get the message across to journalists and media for greater sales for the tech
company. Their methods vary, but mainly they are centered on using technology
to promote tech companies. They also plant stories in tech magazines so the
company will be seen by a wide audience of people who are interested in gaining
more tech.
Both of these agencies charge a fee and boutique pr.
agencies charge from $75 - $200 an hour according to PowerHomeBiz.com. The companies that hire these firms expect
them to deliver and many times they do and increase the profits of all
concerned. The message of both agencies is always to push the needs of their
clients so that the clients will benefit.
