Technology is unarguably the most dynamic, fast-growing and
multi-dimensional industry across the globe. While global giants like
Microsoft, IBM and Google keep coming up with innovative operations, the market
is also engaged with small startups that have the potential to grow leaps and
bounds. From Artificial Intelligence to Machine Learning and mobile apps, the
world today is revolving around technology. In fact, every industry – from
sports, hospitality and entertainment to healthcare is touched by technology.
While tech companies are all around, they need to create a distinct image
within this cluttered market. In this brutally competitive market of
technology, promotions and brand building have become imperative. This is where
the expertise of a Tech PR firm comes
handy.
Listed below are the 6 powerful names of agencies in the domain of
Tech PR that have supported biggies and helped startups grow:
·
Finn Partners:
Claiming to be ‘third largest’ tech PR agency in the world, Finn
Partners has a conglomeration of talent pool comprising of designers, data
analysts, researchers, storytellers and campaigners. The PR firm specializes in
providing services to an entire gamut of tech companies ranging from cyber
security, consumer tech, health tech to supply chain. Some of their coveted
tech clients include Fijitsu, Cloud Apps and Digi Trust.
·
Weber Shandwick: One of
the leading communications and marketing service firms across the globe, Weber
Shandwick services clients like IBM, Sony Electronics and Novartis. Over 40% of
the firm’s global growth was a result of content driven work with a focus on
digital and social media.
·
N6A: North 6th Agency or
N6A, as it is abbreviated to be, is an award-winning brand communications and
social media company. The company has a dynamic service portfolio of AI, data,
mobile, blockchain, telecom and software clients.
·
Makovsky: Makovsky is a PR expert
in the field of technology. The PR firm clams to be ‘an ideal fit for
technology companies looking to breakthrough and stand-out in today’s
ever-changing digital world. Makovsky’s campaigns not only deliver powerful
ideas but also have a futuristic voice. One of its key success stories is of
establishing MetLife, a leading insurance provider as a tech provider. Other
vital tech clients of Makovsky are ebay, CISCO, IBM and PayPal.
·
DKC: From some of the pioneers to
leading innovators of today, DKC has supported and launched new media leaders
through different platforms and online content. By interacting with bloggers,
journos writing on tech industry and social media influencers, DKC manages to
build a brand in the highly competitive tech market. Delta, Facebook, Etsy,
Bloomberg and Pinterest are some of the valuable clients from technology
industry.
·
Edelman: Edelman, a reputed name
in the PR domain, has experience of working with Fortune 500 companies to
mid-scale and startups. From helping Samsung build a global recognition to
launching Kinect for Xbox 360, Edelman has a solid support network who do
everything from research to storytelling. Edelman has worked with clients like
Netflix, ebay and PayPal to bring a radical shift in their business through
strategic communication programs.
