Best 5 PR Company in Delhi

Public Relations continues to be overlooked many times even though PR is a need of the hour. It has become unnoticeable than advertising or if we talk about the other ways of marketing. Since it is progressively subtle does not mean it is less significant. The fact is each brand or organization needs a solid PR group, particularly during a major crisis. PR agencies in India are specialists in managing the media and molding general feeling about a brand or organization.

The list given below is intended to discover a PR company in Delhi. In this article, it's an initial step for anybody hoping to employ a PR company in Delhi can easily choose from the list given below.

Before moving any further, to employ a PR agency in India for your brand, make sure that you arrive at the best PR Company in Delhi.

Flags Communications

Flags offer all communication solutions for any organization, individual political group, agencies or enterprise. Furnished with more than ten years of pro consulting across businesses and areas, one can be guaranteed of expert and quality outcomes. Being a naturally innovative organization, they adventure easily into customary, non-conventional just as into digital mediums. Flags communications is one of the best known PR Company in Delhi, with its branch offices in Mumbai and Bangalore.

Burson Marsteller

Established in 1953, Burson Marsteller is a leading global advertising and communications firm. It gives customers vital reasoning and program execution over a full scope of Public Relations, public issues, reputation and crisis management, advertising and digital techniques. The association's consistent overall management comprises of 72 offices and 85 offshoot workplaces, together with working in 110 nations across six continents.

Cohn & Wolfe Six Degrees Delhi

Cohn and Wolfe, a global communications agency, create brands and corporate reputation through an inflexible duty to inventiveness. The organization's fundamental methodology uncovers crisp, significant bits of knowledge prompting communication solutions that convey quantifiable business achievement. Over its 45-year history, Cohn and Wolfe's brand promoting work and world-class advanced media campaign have pulled in top brands far and wide. Undoubtedly, Cohn & Wolfe Six degrees is one among the best PR Company in Delhi. 

Value360 Communications

Value360, established in 2003, is a PR agency in India. They are laser-focused on setting up a start-up organization. They have a goal of offering functional and quantifiable incorporated communication programs. Value 360 has helped hundreds of brands over the globe in accomplishing their corporate communications objectives. Services they offer are Strategic Counseling, Digital Influence, and Crisis Management, Reputation Management, Investor Relations, Social Media and Corporate Counseling.

White Fish Communications

White Fish Communications is a full-service public relation and communication organization. They help organizations recognize their communication needs and targets, creating and executing their correspondence campaigns. They specialize in making advertising and communication strategies, crisis management, media relations, press release, product launches, media training, social media strategy and many more.

Importance of Public Relations in Mergers and Acquisitions

Effective communication is not just an important but a critical part of any merger or acquisition to ensure that the entire process and repercussions are handled dexterously. Inefficiently handled communication during mergers and acquisitions can cause resentful employees, cynical consumers and a confusing brand image which can have a long-term adverse effect on the company’s reputation. If your company is considering an acquisition or merger, your in-house PR team or the PR Agency you have hired must handle this transition through PR skills and sensitive communication.

Any merger and acquisition can be classified into three broad phases:

·         Strategy development

·         Negotiation and deal closing

·         Post-merger integration

According to a global survey it was highlighted that the greatest risk of failure of a merger and acquisition lied in the post-merger phase and it was as high as 53%. To evade such crisis, organizations must collaborate with their PR team to initiate communication at an early stage to lead the way for an unproblematic post-merger integration. 

During a merger or acquisition, organizations must communicate at three different levels:

·         Internal Communication: Communicating with employees, investors and principal stakeholders must be initiated at the earliest option. To manage internal communications, PR agencies must plan it strategically through internal meetings or newsletters. During such communication it is important to emphasize the plausible changes that the merger will bring, with special mention of any positive changes. Under all circumstances, organizations must be cautious that internal communication happens before it is out in the media as this might lead to disgruntlement and mistrust among the workforce.

·         External Communication: External communication involves the consumers and the public at large. They must be intimated about the merger through any feasible format like emails, company newsletters or by phone. The PR agency should also distribute a press release that clearly communicates what the new entity of the company would look like. 

·         Brand Communication: A company’s brand impression is one of the key aspects that usually change with a merger of acquisition. While re branding the company, PR agencies must ensure that it remains consistent across all marketing materials such as logos and social media accounts. PR team must develop a strategy to establish name recognition of the new entity. 

During any merger’s planning phase, confidentiality plays an important part. So the PR specialists have to plan along with the company to make sure the amount of information that can be shared at any particular stage of merger transaction. Also, PR team must prepare tailor-made messages for breaking the news of merger, depending on the audience. But the messages should be consistent in terms of facts and figures. Mergers and acquisitions tend to break the status-quo of an organization’s existence which further creeps in uncertainties and discomfort. Effective communication and proactive information sharing by PR agencies can shed any qualms related to mergers and acquisitions. 

6 Leading PR Firms serving as a boon to the Tech Industry

Technology is unarguably the most dynamic, fast-growing and multi-dimensional industry across the globe. While global giants like Microsoft, IBM and Google keep coming up with innovative operations, the market is also engaged with small startups that have the potential to grow leaps and bounds. From Artificial Intelligence to Machine Learning and mobile apps, the world today is revolving around technology. In fact, every industry – from sports, hospitality and entertainment to healthcare is touched by technology. While tech companies are all around, they need to create a distinct image within this cluttered market. In this brutally competitive market of technology, promotions and brand building have become imperative. This is where the expertise of a Tech PR firm comes handy. 

Listed below are the 6 powerful names of agencies in the domain of Tech PR that have supported biggies and helped startups grow:

·         Finn Partners: Claiming to be ‘third largest’ tech PR agency in the world, Finn Partners has a conglomeration of talent pool comprising of designers, data analysts, researchers, storytellers and campaigners. The PR firm specializes in providing services to an entire gamut of tech companies ranging from cyber security, consumer tech, health tech to supply chain. Some of their coveted tech clients include Fijitsu, Cloud Apps and Digi Trust.  

·         Weber Shandwick: One of the leading communications and marketing service firms across the globe, Weber Shandwick services clients like IBM, Sony Electronics and Novartis. Over 40% of the firm’s global growth was a result of content driven work with a focus on digital and social media. 

·         N6A: North 6^th Agency or N6A, as it is abbreviated to be, is an award-winning brand communications and social media company. The company has a dynamic service portfolio of AI, data, mobile, blockchain, telecom and software clients. 

·         Makovsky: Makovsky is a PR expert in the field of technology. The PR firm clams to be ‘an ideal fit for technology companies looking to breakthrough and stand-out in today’s ever-changing digital world. Makovsky’s campaigns not only deliver powerful ideas but also have a futuristic voice. One of its key success stories is of establishing MetLife, a leading insurance provider as a tech provider. Other vital tech clients of Makovsky are ebay, CISCO, IBM and PayPal.

·         DKC: From some of the pioneers to leading innovators of today, DKC has supported and launched new media leaders through different platforms and online content. By interacting with bloggers, journos writing on tech industry and social media influencers, DKC manages to build a brand in the highly competitive tech market. Delta, Facebook, Etsy, Bloomberg and Pinterest are some of the valuable clients from technology industry. 

·         Edelman: Edelman, a reputed name in the PR domain, has experience of working with Fortune 500 companies to mid-scale and startups. From helping Samsung build a global recognition to launching Kinect for Xbox 360, Edelman has a solid support network who do everything from research to storytelling. Edelman has worked with clients like Netflix, ebay and PayPal to bring a radical shift in their business through strategic communication programs. 

Read on to know how can a PR agency can help your startup!

As we all know that over the last few years, the startup culture has seen a boom in India with many young talented minds venturing into this domain with new ideas and products. As per a report, there will be around 10, 500 such companies by the year 2020. Sounds interesting? Well, this number is just going to be double in the coming years. However, with such businesses, you need the help of expert professionals who can advise you how to tackle any tricky situation, grow and expand your company and remain updated with the market trends. Here is when a PR firm comes into picture. Here are some pointers why it is critical for your startup to have a strong support.

Brand Reputation & Awareness

Creating a brand name for itself is important for any company and especially for a startup. For instance, if your company has launched a new product, the second step would be to market it in such a way that it has maximum reach. A PR agency would certainly help you with that by making your presence felt by creating brand awareness and retaining brand loyalty as well in the long run. There are many leading PR firms in India which are a huge favourite among the startups.

Crisis Management

Nothing can be smooth for any company all the time and it is important to have a strong support in case of any negative situation. For instance, there can be case of any negative feedback from the user, product manufacturing defect or non-delivery of items and so on. Your PR agency can be a saviour during these tough times as they can come with a plan or an idea to overcome the situation in best possible way.

At times, a company can also have internal crisis, owing to some bad decisions or internal conflicts. A PR agency comes handy as they have unbiased opinions and are updated with latest trends to minimize the loss.

Investment Planning

Getting the attention of your investors is surely a big challenge as one of the major focus areas of startups is to generate funds for smooth functioning.  A PR agency would certainly help you with that with its strategic planning and best implementation process as well. They can come up with different plans as how to attract the potential investors through brand marketing and social media presence to reach out to the funding companies.

Creativity Calls Out

The PR people are known for their out of the box thinking and strategic ideas to bring out the best results. Their ideas are based on the latest market trends which in turn help in creating brand awareness and social media presence for your startup.

There are several leading PR firms in India including Value 360 Communications, Perfect Relations, Edelman, Text100 and Weber Shandwick which offer services across different domains.

Best PR Firms in Delhi- Some Top Names!

Welcome to the new, cutting edge world of brand marketing and media awareness and to be honest, these two factors are very crucial to the growth and expansion of your business- how big or small. And here is when a PR agency fits the bill. Seeking help from PR agencies has become mandatory if you want to have brand visibility for your company. Here is a list of the some of the best PR firms in Delhi which offer a range of services in this particular domain.

Text100 India

Based out of Jasola in South Delhi, Text100 is a leading marketing communications company with offices in London and Mumbai. The company was founded in the year 1996 in New Delhi and since then has been a favourite among its clients. Text100 offers services in areas including Creative Production, Brand Strategy, Digital Marketing and Strategic Communications among others. The clientele of Text100 India boasts of some global as well as Indian companies such as Vodafone Dreamlab, Qlik, Aeva, Slack, Softbank Robotics, Waze, Nokia HMD and Tata Communications among others.

Perfect Relations

Perfect Relations proudly boasts of being the single largest company which offer communications & business policy services to some leading Indian as well as global firms. The company provides services in areas including Social Media Management, Public Affairs & Government Relations, Advisory and Consulting Services and Investor Relations among others. The company operates in almost all main cities across the country such as Chennai, Delhi, Kolkata, Hyderabad, Bengaluru and Mumbai.

Value 360 Communications

One of the best PR firms in Delhi, Value 360 Communications was founded in the year 2003 and has become a leading brand over these years. The services offered by the company include Strategic Counselling, Digital Influence, Media Relations, Social Media, Reputation Management, Crisis Communication, Public Affairs and Brand Positioning among others. They offer services in areas including Films & Entertainment, Tech & Electronics, Real Estate, Education and HR, Hospitality and Retail PR Agency. Based out of New Delhi, Value 360 has some famous brands as its clients such as OLX, ixigo.com, Wego, Fab Furnish, goibibo, PayU, Shopclues and Housing.com among others. With so much on its platter, no wonder Value 360 Communications is one of the best PR firms in Delhi.

Weber Shandwick

Another famous name in the PR industry, Weber Shandwick is leading brand and is a huge favourite among its clients which include top Indian and global companies, owing to its diverse experience and an expert team. Delivering creative, impactful and creative campaigns for its clients, the company offers its services in areas such as Financial Services & Media Training, Digital Communications, Crisis & Issue Management, Consumer Marketing and Business Marketing.

MSL Group India

One of the best PR firms in Delhi, MSL India offers services across platforms including Consumer Marketing, Crisis and Issue Management, Digital & Social Media, Financial Communications, Policy and Regulatory Communications and Employee Communications among others. The sectors which MSL provides its services are Consumer Goods, Financial & Professional Services, Automotive, Health, Technology and Food & Beverage.

So, this is the list of some best PR firms in Delhi which offer expert services for their clients.

The Power of PR in Home and Furnishing Business

PR or Public Relations, is basically the management of public image of a businesses, a person non-profit organizations. It is highly required for any organization for the purpose of building rapport with customers, investors, general public and also with the organization employees. Various types of disciplines also includes under the scope of public relations like internal communications, labor relations, media relations, analyst relations, industry relations, crisis, financial, government relations and investor communications.

Although it could be said that public relations is incredibly accessible and simple, it remains the most underutilized marketing tools for today's small or big business owners. The main reason is that a large percentage of business owners simply haven't taken the time to learn the rules and regulations of this game called Public Relations and the many advantages that it could bring to their business.

In today’s scenario, it is very essential to have a public relations officer or hire a PR agency as they help enhance and maintain an organization's image. An agency is appointed for such work that covers various domains such as entertainment companies, corporations, industries, non-profit organizations, educational institutions and also the government sector.

The Home Furnishing Sector and PR agency

As mentioned earlier that for any business – small or big, a PR is instrumental is taking the business a long way forward. It is here a home and furnishing PR agency comes to play. These are dedicated Public Relations agencies who understand the segment and does their marketing and brand building efforts in a manner that your brand and products reaches out to the last person standing.

In addition to the traditional norms and techniques used by public relations, like the press releases, media kits, brochures, newsletters and annual reports, it is also necessary for PR agencies to make use of modern media outlets such as social networking sites, blogs and such and they must make use of them effectively to send messages to their target audiences and potential customers. The use of 'spin' is something that is to be noted in handling today's public relation activities in home and furnishing segment. Spin is where a particular event is portrayed in a highly biased manner so that it is highlighted as the most optimal way of handling a particular situation. It is not uncommon for facts to be creatively represented for the purpose of enhancing public image, however this must not result in the use of deceptive or manipulative tactics by which the purpose of maintaining is thwarted.

The role of PR in an organization is immense and proposes a wider scope and that includes:

• -         Gather feedback from public and decide the areas where improvements is required.
• -         Create rapport and goodwill of the organization in the key market and with the public.
• -         Image and reputation of the company in different magazines and articles in media and its publications.
• -         Evaluate and monitor media tools for public views and comments regarding company and its reputation.
• -         PR is also a part of marketing communication, which involves advertising, direct sales and promotions.

PR agency: The Ultimate guide to your organization

A Public Relation agency is an asset to any organization as it not only generates leads for the brand but also creates awareness in the market. Most importantly, it provides credibility to the company involved with the agency. PR is more than just having press releases as it can be divided into three parts: earned, paid, owned media.

Earned media come through word of mouth, and this strategy is quite hard to execute as for gaining a reputation in the market you must prove yourself first. That is why it’s called “earned.” Paid media, on the other hand, is quite popular in the world of public relations as you pay for your PR content. Most of the social media platforms are reducing their organic reach for business accounts. It is an absurd way of promoting your content over your competitors and your target audience. Owned media is the most suitable strategy for any business who wants to build a PR campaign as you have full control in this strategy, unlike the other two. It mainly compromises of your social media posts, Blogs, and website.

Before going for the campaign, they conduct market research and orientation for the brand that's the sign of a good PR agency and conducts the analysis on potential customers.  PR agencies do specific Campaigns for boosting the performance of your brand in the market. The main objectives of these campaigns are focusing on brand mentions, monitoring site traffic, targeting new customers. A PR campaign is a computed activity comprising of different sorts of media, that prioritize on attaining a specific result. If a campaign is executed well, it can produce mind-blowing outcomes for an organization.

PR agency mainly handles the services related to writing press releases, offering media training to both in-house and independent teams, communicating at industry events, discovering and evaluating the media coverage and boost that content through various paid and owned media channels. PR agencies have people who have highly creative minds who work tirelessly for better promotion and projection of the organization or the brand they are working on.

Inbound public relation is also a critical aspect of PR agency as inbound is considered as the future of PR. The reason as it blends content and measurement. This PR service is beneficial when you calculate the return on investment. It works well in the market because there is transparency as you can easily see what is working and what is not working with the brand.

Hiring a PR agency is not about white-washing the image of the organization or the brand, but it is about showcasing the positives of the brand and increasing its desirability. PR agencies do not hide the negative aspects of the organization. Instead, they put the best work forward and work on the lags. It is 90% doing the good work and 10% talking about it and not the vice-versa. So, a PR agency is quintessential in the working of any organization and its brand building because, in the end, it is the image that matters.