Useful tips to follow while hiring PR Professionals


Nowadays, it’s important to avail PR services that help you to promote your brand to the digital platform. The technology PR firms help you to get all feasible options for your technology company and you can thus flourish your business. A technology PR company helps your business to get a global recognition and you can achieve real success. It brings in the confidence to go ahead and you can explore potential buyers showing interest to the products and services you offer.





Tips to Follow While Choosing a PR Company

Here are mentioned some tips that help you to choose a suitable PR company:
·        Prepare a checklist of all the options ensuring that the PR firm meets your requirement. The PR agency must have ample brand and product knowledge and also, they need to have access to internal professionals that helps in executing the strategies in the right way.

·        Next, you need to determine your budget that helps you to avoid any financial crisis the future. You must tell them the maximum budget and accordingly they can give quotations that helps you to choose the feasible options.

·        First, you need to fix the goals and the company works helping you to meet the target. It helps in recognizing ideal strategies and you can now feel confident knowing that you would have the best PR solutions for your technology firm.

·        Make sure the professionals are skilled enough to handle a video presentation of different products. They need to come up with inspiring speeches that would help you to make the audience feel great. And they must present the product features in a smarter way that motivates the audience to feel excited and they would show interest for the products.

·        Before you hire a PR firm you must know their strategies and at least one idea must leave you speechless. It makes you feel good knowing that you are in the right place from where you can get all effective PR services.

·        Once you agree to all the terms the PR Company needs to come up with an agreement, which helps both the parties to avoid any difficulties later on. Ensure that you go through the entire agreement before you finalize the deal.

Taken as a whole, you get a clear view of the tips that help you to find the right PR agency in India. It’s time to comprehend the true importance of PR services in India that helps in helping your brand to gain utmost popularity.

Analyzing the Team of Experts

A PR agency must come up with a team including graphic designers, digital artists and marketing experts who help in creative brand awareness. You need to analyse how the experts work ensuring that come up with all best solutions as you need. Once you feel that the team works efficiently you can start buying the services that gives you a better experience.

Finally, you comprehend the benefits of hiring the PR professionals who turn out with all creative ideas promoting your brand to the digital dais.

10 Best PR firms in India for elevating your Image


In the event that you are looking for a Public Relations organization in India for elevating your image or to make mindfulness about something, here is a rundown of the best PR agencies in India which you can depend on to accomplish your point. In spite of the advertising agencies, the Public Relation organizations help in advancing business associations, marks just as people by means of media coverage.



What is the requirement for a PR firm in India?

PR firms are opposite to advertising agencies yet they help accomplish a similar point. The PR agencies in India help in organization advancement or individual promotion via media coverage. Instead of placing an advertisement in the newspaper, the PR agencies in India help in getting coverage in newspapers, websites, magazines and TV programs, which is progressively real and produces more an incentive when contrasted with the 'paid media' ads.

Here is a rundown of the 10 Best and the most renowned PR firms in India that offer master direction based on their long periods of skill.

1.     Value360: Value360 are laser-centered on setting up early-stage organizations. They have a goal of offering utilitarian and quantifiable joined correspondence programs. Services offered by Value360 are Strategic Counseling, Digital Influence, and Crisis Management, Reputation Management, Investor Relations, Social Media and Corporate Counseling. It is among one of the top PR firms in India.

2.     Ogilvy & Mather: Ogilvy and Mather set up in 1948. It has in excess of 450 workplaces in 169 urban territories. The underlying two key fragments of its picture were the quality and grouped assortment of the people and the quality and class of the movement.

3.     DDB Mudra Group: The DDB Mudra Group is India's greatest coordinated PR firm and services network. They incorporate three association frameworks and six expert workplaces and eleven fundamental strength units which offer their dominance under four controls Media, OOH, Retail and Experiential.
4.     JWT India: JWT India offers services for brand building, digital transformation, social media marketing, activation, inward interchanges, and division expertise.

5.     Fountainhead Digital: This online promoting agency provides social media promotion, performance publicizing, innovation, and development representations and video production.

6.     Pressman: Pressman PR has a beneficial obvious quality in the field of Public Relations in India. They offer a total extent of publicizing organizations and have the size, reach, resources, characteristics and master aptitudes to meet the correspondence needs.

7.     Blue Lotus: It is one of the primary providers of PR and reputation management services in India. Blue Lotus has specializations in Healthcare, Finance, Technology, Education, Real Estate, and Brands.

8.     Avian WE: Avian WE is one of the fastest-growing consultancies in India. Avian WE give PR, public affairs, content creation and narrating, corporate social obligation and promotion, crisis management, financial, and corporate services.

9.     Gutenberg: A digital advertising and PR organization, Gutenberg is headquartered in New York City, with working environments in the USA, UK, Singapore, and India. Gutenberg has aptitude in different undertakings and utilizations digital, content, PR, and video as their structure squares.

10.  Genesis Burson Marsteller: Genesis Burson Marsteller's accentuation is on making an authentic quantifiable impact on client associations through evidence-based, thought driven and result-situated battles.



Best 5 PR Company in Delhi


Public Relations continues to be overlooked many times even though PR is a need of the hour. It has become unnoticeable than advertising or if we talk about the other ways of marketing. Since it is progressively subtle does not mean it is less significant. The fact is each brand or organization needs a solid PR group, particularly during a major crisis. PR agencies in India are specialists in managing the media and molding general feeling about a brand or organization.



The list given below is intended to discover a PR company in Delhi. In this article, it's an initial step for anybody hoping to employ a PR company in Delhi can easily choose from the list given below.

Before moving any further, to employ a PR agency in India for your brand, make sure that you arrive at the best PR Company in Delhi.

Flags Communications

Flags offer all communication solutions for any organization, individual political group, agencies or enterprise. Furnished with more than ten years of pro consulting across businesses and areas, one can be guaranteed of expert and quality outcomes. Being a naturally innovative organization, they adventure easily into customary, non-conventional just as into digital mediums. Flags communications is one of the best known PR Company in Delhi, with its branch offices in Mumbai and Bangalore.

Burson Marsteller

Established in 1953, Burson Marsteller is a leading global advertising and communications firm. It gives customers vital reasoning and program execution over a full scope of Public Relations, public issues, reputation and crisis management, advertising and digital techniques. The association's consistent overall management comprises of 72 offices and 85 offshoot workplaces, together with working in 110 nations across six continents.

Cohn & Wolfe Six Degrees Delhi

Cohn and Wolfe, a global communications agency, create brands and corporate reputation through an inflexible duty to inventiveness. The organization's fundamental methodology uncovers crisp, significant bits of knowledge prompting communication solutions that convey quantifiable business achievement. Over its 45-year history, Cohn and Wolfe's brand promoting work and world-class advanced media campaign have pulled in top brands far and wide. Undoubtedly, Cohn & Wolfe Six degrees is one among the best PR Company in Delhi

Value360 Communications

Value360, established in 2003, is a PR agency in India. They are laser-focused on setting up a start-up organization. They have a goal of offering functional and quantifiable incorporated communication programs. Value 360 has helped hundreds of brands over the globe in accomplishing their corporate communications objectives. Services they offer are Strategic Counseling, Digital Influence, and Crisis Management, Reputation Management, Investor Relations, Social Media and Corporate Counseling.

White Fish Communications

White Fish Communications is a full-service public relation and communication organization. They help organizations recognize their communication needs and targets, creating and executing their correspondence campaigns. They specialize in making advertising and communication strategies, crisis management, media relations, press release, product launches, media training, social media strategy and many more.


Importance of Public Relations in Mergers and Acquisitions


Effective communication is not just an important but a critical part of any merger or acquisition to ensure that the entire process and repercussions are handled dexterously. Inefficiently handled communication during mergers and acquisitions can cause resentful employees, cynical consumers and a confusing brand image which can have a long-term adverse effect on the company’s reputation. If your company is considering an acquisition or merger, your in-house PR team or the PR Agency you have hired must handle this transition through PR skills and sensitive communication.

Any merger and acquisition can be classified into three broad phases:
·         Strategy development
·         Negotiation and deal closing
·         Post-merger integration
According to a global survey it was highlighted that the greatest risk of failure of a merger and acquisition lied in the post-merger phase and it was as high as 53%. To evade such crisis, organizations must collaborate with their PR team to initiate communication at an early stage to lead the way for an unproblematic post-merger integration. 
During a merger or acquisition, organizations must communicate at three different levels:
·         Internal Communication: Communicating with employees, investors and principal stakeholders must be initiated at the earliest option. To manage internal communications, PR agencies must plan it strategically through internal meetings or newsletters. During such communication it is important to emphasize the plausible changes that the merger will bring, with special mention of any positive changes. Under all circumstances, organizations must be cautious that internal communication happens before it is out in the media as this might lead to disgruntlement and mistrust among the workforce.

·         External Communication: External communication involves the consumers and the public at large. They must be intimated about the merger through any feasible format like emails, company newsletters or by phone. The PR agency should also distribute a press release that clearly communicates what the new entity of the company would look like. 

·         Brand Communication: A company’s brand impression is one of the key aspects that usually change with a merger of acquisition. While re branding the company, PR agencies must ensure that it remains consistent across all marketing materials such as logos and social media accounts. PR team must develop a strategy to establish name recognition of the new entity. 
During any merger’s planning phase, confidentiality plays an important part. So the PR specialists have to plan along with the company to make sure the amount of information that can be shared at any particular stage of merger transaction. Also, PR team must prepare tailor-made messages for breaking the news of merger, depending on the audience. But the messages should be consistent in terms of facts and figures. Mergers and acquisitions tend to break the status-quo of an organization’s existence which further creeps in uncertainties and discomfort. Effective communication and proactive information sharing by PR agencies can shed any qualms related to mergers and acquisitions. 

6 Leading PR Firms serving as a boon to the Tech Industry


Technology is unarguably the most dynamic, fast-growing and multi-dimensional industry across the globe. While global giants like Microsoft, IBM and Google keep coming up with innovative operations, the market is also engaged with small startups that have the potential to grow leaps and bounds. From Artificial Intelligence to Machine Learning and mobile apps, the world today is revolving around technology. In fact, every industry – from sports, hospitality and entertainment to healthcare is touched by technology. While tech companies are all around, they need to create a distinct image within this cluttered market. In this brutally competitive market of technology, promotions and brand building have become imperative. This is where the expertise of a Tech PR firm comes handy. 


Listed below are the 6 powerful names of agencies in the domain of Tech PR that have supported biggies and helped startups grow:
·         Finn Partners: Claiming to be ‘third largest’ tech PR agency in the world, Finn Partners has a conglomeration of talent pool comprising of designers, data analysts, researchers, storytellers and campaigners. The PR firm specializes in providing services to an entire gamut of tech companies ranging from cyber security, consumer tech, health tech to supply chain. Some of their coveted tech clients include Fijitsu, Cloud Apps and Digi Trust.  

·         Weber Shandwick: One of the leading communications and marketing service firms across the globe, Weber Shandwick services clients like IBM, Sony Electronics and Novartis. Over 40% of the firm’s global growth was a result of content driven work with a focus on digital and social media. 

·         N6A: North 6th Agency or N6A, as it is abbreviated to be, is an award-winning brand communications and social media company. The company has a dynamic service portfolio of AI, data, mobile, blockchain, telecom and software clients. 

·         Makovsky: Makovsky is a PR expert in the field of technology. The PR firm clams to be ‘an ideal fit for technology companies looking to breakthrough and stand-out in today’s ever-changing digital world. Makovsky’s campaigns not only deliver powerful ideas but also have a futuristic voice. One of its key success stories is of establishing MetLife, a leading insurance provider as a tech provider. Other vital tech clients of Makovsky are ebay, CISCO, IBM and PayPal.

·         DKC: From some of the pioneers to leading innovators of today, DKC has supported and launched new media leaders through different platforms and online content. By interacting with bloggers, journos writing on tech industry and social media influencers, DKC manages to build a brand in the highly competitive tech market. Delta, Facebook, Etsy, Bloomberg and Pinterest are some of the valuable clients from technology industry. 

·         Edelman: Edelman, a reputed name in the PR domain, has experience of working with Fortune 500 companies to mid-scale and startups. From helping Samsung build a global recognition to launching Kinect for Xbox 360, Edelman has a solid support network who do everything from research to storytelling. Edelman has worked with clients like Netflix, ebay and PayPal to bring a radical shift in their business through strategic communication programs. 

Read on to know how can a PR agency can help your startup!


As we all know that over the last few years, the startup culture has seen a boom in India with many young talented minds venturing into this domain with new ideas and products. As per a report, there will be around 10, 500 such companies by the year 2020. Sounds interesting? Well, this number is just going to be double in the coming years. However, with such businesses, you need the help of expert professionals who can advise you how to tackle any tricky situation, grow and expand your company and remain updated with the market trends. Here is when a PR firm comes into picture. Here are some pointers why it is critical for your startup to have a strong support.



Brand Reputation & Awareness

Creating a brand name for itself is important for any company and especially for a startup. For instance, if your company has launched a new product, the second step would be to market it in such a way that it has maximum reach. A PR agency would certainly help you with that by making your presence felt by creating brand awareness and retaining brand loyalty as well in the long run. There are many leading PR firms in India which are a huge favourite among the startups.

Crisis Management

Nothing can be smooth for any company all the time and it is important to have a strong support in case of any negative situation. For instance, there can be case of any negative feedback from the user, product manufacturing defect or non-delivery of items and so on. Your PR agency can be a saviour during these tough times as they can come with a plan or an idea to overcome the situation in best possible way.

At times, a company can also have internal crisis, owing to some bad decisions or internal conflicts. A PR agency comes handy as they have unbiased opinions and are updated with latest trends to minimize the loss.

Investment Planning

Getting the attention of your investors is surely a big challenge as one of the major focus areas of startups is to generate funds for smooth functioning.  A PR agency would certainly help you with that with its strategic planning and best implementation process as well. They can come up with different plans as how to attract the potential investors through brand marketing and social media presence to reach out to the funding companies.

Creativity Calls Out

The PR people are known for their out of the box thinking and strategic ideas to bring out the best results. Their ideas are based on the latest market trends which in turn help in creating brand awareness and social media presence for your startup.

There are several leading PR firms in India including Value 360 Communications, Perfect Relations, Edelman, Text100 and Weber Shandwick which offer services across different domains.


Best PR Firms in Delhi- Some Top Names!


Welcome to the new, cutting edge world of brand marketing and media awareness and to be honest, these two factors are very crucial to the growth and expansion of your business- how big or small. And here is when a PR agency fits the bill. Seeking help from PR agencies has become mandatory if you want to have brand visibility for your company. Here is a list of the some of the best PR firms in Delhi which offer a range of services in this particular domain.


Text100 India

Based out of Jasola in South Delhi, Text100 is a leading marketing communications company with offices in London and Mumbai. The company was founded in the year 1996 in New Delhi and since then has been a favourite among its clients. Text100 offers services in areas including Creative Production, Brand Strategy, Digital Marketing and Strategic Communications among others. The clientele of Text100 India boasts of some global as well as Indian companies such as Vodafone Dreamlab, Qlik, Aeva, Slack, Softbank Robotics, Waze, Nokia HMD and Tata Communications among others.

Perfect Relations

Perfect Relations proudly boasts of being the single largest company which offer communications & business policy services to some leading Indian as well as global firms. The company provides services in areas including Social Media Management, Public Affairs & Government Relations, Advisory and Consulting Services and Investor Relations among others. The company operates in almost all main cities across the country such as Chennai, Delhi, Kolkata, Hyderabad, Bengaluru and Mumbai.

Value 360 Communications

One of the best PR firms in Delhi, Value 360 Communications was founded in the year 2003 and has become a leading brand over these years. The services offered by the company include Strategic Counselling, Digital Influence, Media Relations, Social Media, Reputation Management, Crisis Communication, Public Affairs and Brand Positioning among others. They offer services in areas including Films & Entertainment, Tech & Electronics, Real Estate, Education and HR, Hospitality and Retail PR Agency. Based out of New Delhi, Value 360 has some famous brands as its clients such as OLX, ixigo.com, Wego, Fab Furnish, goibibo, PayU, Shopclues and Housing.com among others. With so much on its platter, no wonder Value 360 Communications is one of the best PR firms in Delhi.

Weber Shandwick

Another famous name in the PR industry, Weber Shandwick is leading brand and is a huge favourite among its clients which include top Indian and global companies, owing to its diverse experience and an expert team. Delivering creative, impactful and creative campaigns for its clients, the company offers its services in areas such as Financial Services & Media Training, Digital Communications, Crisis & Issue Management, Consumer Marketing and Business Marketing.

MSL Group India

One of the best PR firms in Delhi, MSL India offers services across platforms including Consumer Marketing, Crisis and Issue Management, Digital & Social Media, Financial Communications, Policy and Regulatory Communications and Employee Communications among others. The sectors which MSL provides its services are Consumer Goods, Financial & Professional Services, Automotive, Health, Technology and Food & Beverage.

So, this is the list of some best PR firms in Delhi which offer expert services for their clients.